sexta-feira, 21 de maio de 2010

Advertising, By Cool hunter

Publiquei na integra pois achei muito interessante este post do TheCoolHunter.net


The game of marketing has changed fundamentally. Taking out uninspiring, run-of-the-mill print and TV ads doesn’t fly any more. Marketing a brand effectively requires exceptional ideas and concepts that are entertaining and unusual enough to capture the imaginations of today’s cynical, ad-wary consumers. Our advice is to go beyond the traditional media to capture your audience in other platforms as well – offline brand experiences that DEMAND consumer attention.

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